About Rothana
Transforming Healthcare Through Innovation, Prevention, and Complete Patient-Centered Solutions
Who We Are
Rothana is headquartered at the Metropolis Tower in Dubai, UAE, and operates across the EMEA region. Founded in 2013 in the Kingdom of Saudi Arabia, Rothana has grown into a comprehensive healthcare innovation company that combines commercial distribution, cutting-edge technology, and patient-centered solutions.
With more than 13 years of experience, we serve healthcare systems, institutions, and patients across the Gulf Cooperation Council, Europe, and Africa through three main divisions and a portfolio of 13 brands.
Mission & Vision
Uphold strong ethics and foster loyal relationships by making high-quality healthcare accessible to every patient, provider, and partner we serve.
Improve quality of life through scientifically validated, high-value products and services — keeping the patient at the center of every decision we make.
Core Values
Excellence
We set the highest standards in every product, service, and partnership.
Patient Care
Every decision traces back to real-world patient outcomes.
Innovation
We embrace AI, technology transfer, and preventive science to stay ahead.
Global Reach
Our EMEA footprint allows us to connect solutions to patients across borders.
Integrity
Honest, ethical practice in every relationship and transaction.
Partnership
Long-term, trust-based relationships with suppliers, distributors, and healthcare providers.
Our Founder & CEO
Dr. Ahmed Elawadi — Founder & CEO, EMEA
Dr. Ahmed Elawadi founded Rothana with a vision to bridge the gap between global healthcare innovation and regional patient needs. Recognized as one of the Top 30 Leaders in Diabetic Care in the UAE (2024), he brings deep clinical insight and commercial expertise to every initiative Rothana undertakes.
Under his leadership, Rothana has expanded from a single-country operation into a multi-division EMEA enterprise, forging partnerships with leading medical, food, and beauty brands worldwide.
Company Timeline
- 2013Rothana founded in the Kingdom of Saudi Arabia.
- 2015Expansion into GCC markets; first international distribution partnerships established.
- 2017Launch of Rothana Hub of Technology division, focusing on AI-driven healthcare solutions.
- 2019Entry into European markets; partnership network exceeds 10 countries.
- 2021Rothana Healthcare Commercial Broker division established to accelerate strategic expansion.
- 2023Dr. Ahmed Elawadi recognized as a Top 30 UAE Diabetes Leader. Headquarters moved to Metropolis Tower, Dubai.
- 2024Portfolio grows to 13 brands across Medical, Food, Beauty, and Technology verticals.
- 2025Launch of Longevity Net — Rothana's dedicated healthy-aging and longevity science platform.