Our Divisions
Three integrated divisions delivering healthcare innovation across the EMEA region
Rothana EMEA
Rothana EMEA is our commercial distribution powerhouse, connecting globally trusted healthcare brands with patients and providers across the GCC, Europe, and Africa. We manage end-to-end commercial relationships for medical devices, cosmetic products, and specialty food brands.
Medical Products
Wound care, diabetic foot solutions, biological products, and regenerative medicine distributed across EMEA healthcare institutions and pharmacies.
Cosmetics & Personal Care
Professional hair care and skin care solutions from globally recognized brands, tailored for regional market needs.
Food & Nutrition
Functional food products including sugar substitutes, vitamins, immunity boosters, and instant meal varieties.
Rothana Hub of Technology
Our innovation division sits at the intersection of AI, medical science, and longevity research. Rothana Hub of Technology develops and deploys next-generation healthcare technology solutions, working with clinical researchers, technology providers, and health systems to translate science into patient impact.
AI Wound Care
AI-powered wound assessment and care management tools that enable faster, more accurate clinical decisions and improve patient outcomes in complex wound care.
Longevity & Healthy Aging
Evidence-based longevity programs and products that address the root causes of aging, powered by Longevity Net — our dedicated healthy-aging platform launched in 2025.
Technology Transfer
Facilitating the transfer of proven medical technologies from global research centers into EMEA healthcare markets, accelerating access to innovation for patients and providers.
Rothana Healthcare Commercial Broker
Our commercial brokerage division acts as a strategic bridge between international healthcare companies seeking to enter or expand in EMEA markets and the local healthcare ecosystem. We provide market intelligence, regulatory navigation, distribution facilitation, and commercial partnership structuring.
Distribution Strategy
End-to-end distribution strategy for medical, pharmaceutical, and healthcare product companies entering GCC, European, and African markets.
Technology Brokerage
Connecting healthcare technology innovators with regional healthcare systems, hospitals, and clinical institutions across EMEA.
AI-Enabled Brokerage
Using AI-driven market analysis and matching algorithms to identify the optimal regional partners and entry points for international healthcare companies.
Partner with Rothana
Whether you are a global manufacturer, a technology innovator, or a regional healthcare provider, Rothana's divisions offer a comprehensive partnership pathway to grow together.
View Our Partners